Run your store.
Without the guesswork.
Margie is BevTek’s owner-facing AI. She watches your shelf, your sales, and your margins around the clock — then emails you every morning with the one or two things worth your time today.
Included on Pro · 14-day free trial · No card required
The four virtual employees
One platform. Four virtual employees.
Each one owns a different slice of running your store — working together so you don’t need four vendors, four contracts, and four dashboards.
Megan
trains your staff
104+ gamified modules and growing. Your team trains at the counter; you track progress per person.
Gabby
sells to your customers
AI shopper assistant on your storefront, phone, and SMS. Recommends bottles, places holds.
Margie
Newruns the back office
Daily digest, dead stock alerts, reorder forecasts, and the single play worth running today.
Brandi
Soonmarkets your store
Promotional flyers and monthly newsletters, ready to send. Coming soon — request early access.
Everything Margie watches
Seven modules covering every part of your operation.
From the counter to your phone — no extra POS to install, no spreadsheets, no integrations on your side.
Inventory
Real-time stock levels, low-stock alerts, dead stock detection, and value-tied-up tracking. Always know what's on the shelf.
Customer Intelligence
Full purchase history, VIP detection, and recurring-customer recognition based on what they actually buy.
Sales Insights
Top products, peak hours, category performance, and basket analysis — daily, weekly, and monthly.
Reorder & Procurement
Automated reorder suggestions based on your actual sales velocity. Never run out of your best sellers again.
Margin Intelligence
Margin by product, brand, and category. Know exactly what's making you money — and what isn't pulling its weight.
Selling Suggestions
Margie tells your staff what to push — based on margin, stock levels, season, and what similar customers have bought.
Automatic Digests
Email digest every morning at the hour you choose. SMS for urgent reorder alerts (coming after A2P approval).
The reporting cadence
Three rhythms, one source of truth.
Daily plays, weekly strategy, monthly P&L — each cadence answers a different question. All three pull from the same live store data.
Daily
Every morning · 6am ET
“What should I do today?”
- ✓Yesterday's revenue + comp vs last week
- ✓1-3 specific selling plays (margin / clear / push)
- ✓Reorder + dead-stock alerts
Weekly
Monday · 8am ET
“What's the shape of my week?”
- ✓7-day revenue vs prior 7 days
- ✓Category leaderboard with WoW deltas
- ✓Attention items: declining + spiking SKUs
- ✓Customer mix: new vs returning
Monthly
1st of every month · 9am ET
“How am I really doing?”
- ✓Full P&L: revenue, COGS, gross profit, margin
- ✓Top 5 products + top 5 customers
- ✓Month-over-month deltas across every metric
- ✓Bookmark-able snapshots — six in build a real picture
What lands in your inbox
Your store updates you.
Not the other way around.
Real previews of the daily and weekly digests a pilot store gets. Numbers shown are illustrative — yours reflect your store’s actual data.
Every morning · 6am ET
Margie · Main Street Wine & Spirits
Tuesday, May 23
Good morning, Mike.
Yesterday’s revenue
$4,820.00
↑ 12% vs same day last week
47 transactions
Today’s plays
Push Jack Daniel's 375ml this weekend
High margin (31%) on Jack Daniel's. Each unit sold is $5.24 of gross profit.
Reorder Maker's Mark 750ml now
Selling ~3.4 units/day with 10 in stock. Will run out in ~3 days at current pace.
Bundle Barefoot Merlot to clear dead stock
Barefoot Merlot hasn't moved in 42 days (18 units on shelf). Pair with a snack at 10% off to clear it.
Monday · 8am ET
Margie · Main Street Wine & Spirits
Monday, May 19 · Week of May 12–18
Here’s the shape of your week, Mike.
7-day revenue
$33,940.00
↑ 8.2% vs prior 7 days ($31,372)
312 transactions · avg basket $108.78
Category leaderboard
Bourbon & Whiskey
$11,420
↑ 14.6%
Wine — Red
$7,830
↑ 6.1%
Tequila & Mezcal
$4,610
↑ 22.4%
Beer & Cider
$3,940
↓ 3.8%
Wine — White & Rosé
$3,210
↓ 9.2%
Attention items
Don Julio 1942 up 3× WoW
Sold 11 last week vs 4 the prior — likely the May 17 social post. Stock is at 5 — reorder this week.
High-end Cabs down 18% WoW
Bottles over $60 sold 9 vs 11 prior. Could be seasonal — keep an eye on next 7 days before any markdown.
Customer mix
New
38
12% of week
Returning
194
62%
VIP
80
26%
Both digests open straight to a live dashboard · Monthly P&L lands the 1st of every month
The setup
Three things and you’re live.
Request access
Fill out the form below. We hand-enable Margie for your store within one business day — no card required during beta.
Margie learns your shelf
Once enabled, Margie syncs against your existing BevTek inventory and starts tracking customer activity, holds, and patterns.
Daily digest at 6am
The first digest lands the morning after enrollment. Open it with your coffee — under a minute to scan, the rest is on-demand on the dashboard.
Pricing
Margie comes included starting on Pro.
Margie isn’t a separate add-on you buy on top of BevTek — she’s included with every Pro plan and above. Daily digests on Pro; weekly and monthly reports on Pro Plus; vendor scorecards and margin optimization on Enterprise; custom KPI reports on Concierge.
See all plans →Request beta access
Get Margie working for your store.
We’re onboarding a small wave of pilot stores. Fill this out and we’ll have Margie live for you within one business day.
Common questions
Honest answers.
Do I need a new POS to use Margie?
No. Margie works against your existing BevTek inventory plus the customer activity Gabby already tracks (holds, pickups, conversations). If you're on Korona POS, nightly inventory sync is already in place — no additional setup.
How accurate is the revenue number during beta?
Today, revenue is estimated from confirmed customer holds and pickups — a strong purchase signal for stores actively using Gabby. We're shipping direct POS receipt integration next, which will make the figures match your register exactly. Pilot stores will see the upgrade roll out automatically.
Who at my store sees the digest?
The owner only, by default. You can opt in your store manager from /margie/settings once enabled. Staff don't see operational intelligence — they see Megan training and Gabby tools.
What if I'm not happy with the suggestions?
Every digest is a reply away from a real human. Hit reply with what's wrong and we'll tune it. The beta exists for exactly this kind of feedback.
Can I turn it off?
Anytime, from /margie/settings. We don't delete your history — if you turn it back on, you pick up where you left off.
Does Margie work with WhatsApp?
Coming. Today digests go via email; SMS unlocks after our A2P 10DLC carrier registration is approved. WhatsApp is on the roadmap if pilot stores ask for it.