Local Craft IPAs — Southeast

WHY LOCAL MATTERS

Customers walk in and say "what's good that's local?" If your staff can rattle off 3-4 local IPAs with conviction, that customer becomes a regular. Local beer is personal — it's community pride, it's the brewery down the road, it's the taproom they visited last weekend. Know your region.

GEORGIA

• •Creature Comforts Tropicália (Athens) — THE Georgia IPA. Mango, peach, tropical, balanced. Available everywhere. "Unofficially the state beer."
• •Scofflaw Basement IPA (Atlanta) — Hazy, tropical, juicy. "Atlanta's favorite hazy."
• •Monday Night Han Brolo (Atlanta) — Hazy IPA, tropical fruit. "The brunch IPA."
• •SweetWater 420 (Atlanta) — Extra Pale Ale. Gateway craft. "Where Atlanta craft started."
• •Terrapin Hopsecutioner (Athens) — West Coast style, bitter, grapefruit. "Classic bitter IPA."

CAROLINAS

• •Wicked Weed Pernicious (Asheville) — West Coast IPA, citrus, pine. "Asheville's flagship."
• •Burial Surf Wax (Asheville) — Hazy IPA, tropical. "The cult Asheville pick."
• •Cigar City Jai Alai (Tampa, FL) — Bold IPA, grapefruit, pine. "Florida's benchmark — widely distributed in the SE."

TENNESSEE

• •Bearded Iris Homestyle (Nashville) — Hazy, oat-soft. "Nashville's pride."

TOP SELLERS

1. 1Creature Comforts Tropicália — $11/6-pack. "If we could only stock one SE IPA."
2. 2Cigar City Jai Alai — $10/6-pack. "Florida's IPA. Travels well."
3. 3SweetWater 420 — $10/6-pack. "The gateway."
4. 4Scofflaw Basement — $12/6-pack. "Atlanta hazy."
5. 5Terrapin Hopsecutioner — $10/6-pack. "Old-school bitter."

WHAT TO SAY: "Want local? Tropicália — it's from Athens, mango-tropical, everyone loves it."
CRITICAL: Check dates on ALL IPAs. Over 90 days = lost hop character.